Search products

Top sellers

Information

Legutóbbi bejegyzések

  • PERPETUEM – NO DISTANCE IS TOO LONG
    PERPETUEM – NO DISTANCE IS TOO LONG
    54 megtekintés 0 hozzászólások 0 Lájk

    WHETHER POWDERED DRINK MIX OR CHEWABLE TABLETS, YOU’RE COVERED    BY STEVE BORN   This October marks 17 years since Perpetuem passed its final test, but I remember those days like they were yesterday. Aided by my veteran support crew and armed with this new prototype fuel (not yet an official product in the Hammer Nutrition line of superior fuels), I mounted my bike and...

    Olvasd tovább ...
  • THE “TAKE-IT-DAILY-FOR-LIFE” SUPPLEMENT FOR EVERYBODY
    THE “TAKE-IT-DAILY-FOR-LIFE” SUPPLEMENT FOR EVERYBODY
    52 megtekintés 0 hozzászólások 0 Lájk

    THE “TAKE-IT-DAILY-FOR-LIFE” SUPPLEMENT FOR EVERYBODY BY STEVE BORN Of all the supplements in the Hammer Nutrition product line, only four carry the distinction of being a “Daily Essential.” Race Caps Supreme is one of them. With “race” in the product name, a question I routinely field is, “I exercise but I don’t do any racing. Would Race Caps...

    Olvasd tovább ...
  • THE NO-ADDED-SUGAR SPORTS DRINK FOR SUPERIOR ENDURANCE
    THE NO-ADDED-SUGAR SPORTS DRINK FOR SUPERIOR ENDURANCE
    84 megtekintés 0 hozzászólások 0 Lájk

    BY STEVE BORN Take a look at the main portion of the nutrition facts for HEED and you’ll notice a couple very important things regarding the carbohydrate component: 1) Our carbohydrate source is maltodextrin, a complex carbohydrate, and there are 27 grams in one serving. 2) Imbedded within those 27 grams, there are 2 grams of carbohydrates that are classified as sugar, meaning one- or...

    Olvasd tovább ...
  • Boost Your Intake of Folate During the Summer Months
    Boost Your Intake of Folate During the Summer Months
    157 megtekintés 0 hozzászólások 0 Lájk

    By: Steve Born Xobaline, Hammer Nutrition’s vitamin B12/Folate supplement may come in a tiny pill, but the benefits these two B vitamins provide are far from small; they are, in fact, incredibly numerous and wide-reaching.

    Olvasd tovább ...
  • The most boringly beneficial supplement you’ll ever take
    The most boringly beneficial supplement you’ll ever take
    126 megtekintés 0 hozzászólások 0 Lájk

    By: Steve Born In the hundreds upon hundreds of supplement program consultations I’ve done in my nearly 19 years at Hammer Nutrition, I always ask if the person is taking a multivitamin/mineral supplement. Why? Because I firmly believe that it’s the very first place a person should start when putting together a supplement program.

    Olvasd tovább ...

THE NO-ADDED-SUGAR SPORTS DRINK FOR SUPERIOR ENDURANCE

85 Megtekintés 0 Lájk

BY STEVE BORN

Take a look at the main portion of the nutrition facts for HEED and
you’ll notice a couple very important things regarding the carbohydrate component:

1) Our carbohydrate source is maltodextrin, a complex carbohydrate, and there are 27 grams in one serving.

2) Imbedded within those 27 grams, there are 2 grams of carbohydrates that are classified as sugar, meaning one- or two-chain molecules.

3) There are ZERO (0) added sugars.

Number one, the use of maltodextrin, is undeniably important because:

  • Your body can digest more calories with greater efficiency from maltodextrin than it can from one- or two-chain (aka “simple”) sugars.
  • The quick-acting energy supplied from maltodextrin is smoother, more evenly supplied, consistent (no wild energy fluctuations), and longer lasting than sugar.


Numbers two and three are tied in together. They’re important because they distinguish whether the sugar—again, defined as a one- or two-chain molecule—is “part of the whole” like the fructose that naturally occurs in a piece of fruit, or if it’s simply been added as a separate ingredient to the product.


The maltodextrin we use in HEED and our other carbohydrate-containing fuels is a starch-like carbohydrate that contains various chains of saccharide molecules, primarily pentasaccharides, which are defined as “five-sided complex carbohydrates that have unique properties that allow for maximal conversion to energy.” As part of the entire matrix of maltodextrin, there will always be a small amount of one- or two-chain sugars (monosaccharides, disaccharides). However, because they naturally occur as part of the entire complex carbohydrate structure and are not added separately, the body is able to use maltodextrin more efficiently as a fuel source.


Bottom line: The body responds much more favorably to a short-chain sugar when it is part of the entire matrix of the carbohydrate source, versus when it’s added as a separate entity to a product.


Take a look at the Nutrition Facts for other sports drinks. Chances are they’re either comprised entirely of sugar, or they’re loaded with added sugars. Either way, that glucose, sucrose (including cane and coconut sugar), dextrose, fructose, and “anything else that ends in -ose’” drink cannot possibly supply the quality of energy HEED provides. Plus, all that sugar is flat-out bad for your health.


Sweetened only with healthy sweeteners (stevia and xylitol), devoid of artificial ingredients, containing absolutely no tooth enamel-destroying citric acid, and complemented with a balanced, full-spectrum electrolyte profile (not loaded with sodium, like most of the rest), HEED is the undisputed king of sports drinks.


Upon HEED’s introduction, we stated with supreme confidence, “It’s no great stretch at all for us to say that we believe HEED will literally blow the doors off any other sports drink currently available.” 15 years later, this statement is still 100% true. While other sports drink companies half-heartedly attempt to up their game, they still can’t match the quality of HEED, and they never will.


Years ago, when countless athletes and active people cried out, “Enough is enough! We want a better sports drink, one that works and actually tastes good!” we listened and delivered. Since that day, HEED has been and continues to be the deliciously healthy and highly effective alternative to the syrupy swill disguised as sports drinks. Containing only beneficial ingredients (in effective amounts!) and devoid of added sugars and the rest of all the earlier-mentioned junk, HEED is exactly what you want and need!

Írj hozzászólást

Bejelentkezés hozzászólás írásához

Viszonteladóink

DEALER LOCATOR

SEARCH DEALERS

FUELING KITS

SHOP NOW

GETTING STARTED

START HERE

ENDURANCE NEWS

READ & SUBCRIBE

HAMMER BLOG

READ NOW